SOUND FAMILIAR?
You're great at what you do. Selling is the part that feels weird.
You didn't start your business to spend your days chasing deals, over explaining your value, or feeling like you have to choose between being likeable and being effective. I help founders build a sales process that actually fits. So you can close with confidence and stop leaving money on the table.
HERE’S THE THING
Most sales teams are just winging it. And when it’s time to close? Crickets.
Your team is asking questions that don’t uncover the real problem. They’re talking about features instead of understanding feelings. They’re pitching nonstop, but forgetting to connect. Then when it’s time to make a decision? Silence. Or worse, “Let me check with my boss and get back to you.” Yeah right.
What you need is sales support that gets in the weeds with and helps you master the stuff that moves the needle.
Your team is asking questions that don’t uncover the real problem. They’re pitching nonstop, but forgetting to connect. When it’s time for the close? Radio silence.
What you need is sales support that gets in the weeds with and helps you master the stuff that moves the needle.
CONFIDENT CLOSING
Ask the right questions, align with your champion, and know when a “no” actually saves time and sanity. What you need is sales support that gets in the weeds with and helps you master the stuff that moves the needle.
MESSAGING THAT CONNECTS
Hard truth: you customer doesn’t care - yet. I’ll teach you to craft language that speaks to emotions and outcomes
DEAL NAVIGATION
Untangle messy deals, learn to multi-thread, and understand your customer’s red flags so you can use momentum to convert.
DISCOVERY THAT DIGS DEEPER
Clarity closes deals. Move past surface questions to uncover the real problem your prospect is trying to solve.
YOU SHOULDN'T HAVE TO FIGURE THIS OUT ALONE
See the Services
LET'S FIGURE THIS OUT
What's Happening?
For founders who know something is off, but can't quite put their finger on it. We'll dig into what's working, what's not, and why.
TIME TO GET SERIOUS
Finally, a Plan
If you're done winging it.
We build your sales process together so you have something you can use, repeat, and eventually hand off.
THE LONG GAME
We've Got This
Ongoing coaching and collaboration. Think of me as your sales thought partner who's actually in it with you, not just advising from the sidelines.
FIND THE GAPS & MAKE A PLAN
What's Happening?
If you've ever said, "I know we have a sales problem, I just don't know where to start" - this is where we start. We'll dig into what's actually going on: the patterns, the gaps, the stuff that's quietly costing you deals. You'll walk away with a clear picture of what's broken and a real plan for fixing it. Not some deck with 40 slides you'll never open again.
WHAT’S INCLUDED:
- Conversations with the people actually selling, not just you
- A no-BS breakdown of what’s working & what’s not
- A clear fix-it plan, prioritized by what'll move the needle first
- Action items you can actually move on. Not homework that sits in a Google Doc
- Optional ongoing coaching support if you want to keep the momentum going
BEST FOR:
Founders who know something is off but can't quite name it yet... and are ready to stop guessing.
A no-BS breakdown of what’s working & what’s not
A clear plan for fixing your sales process, prioritized by impact
The confidence to move forward with action tasks
Optional ongoing coaching support
BUILD THE PROCESS
Finally, a Plan
You don't need another framework you found on LinkedIn. You need a sales process that actually fits your business, your team, and the way you sell.
We'll build it together. I'm in the weeds with you, not handing you a template and wishing you luck.
WHAT’S INCLUDED:
- A custom sales playbook or framework built around your business, not a generic version
- Hands-on coaching through implementation so it doesn't just sit in a folder
- Bi-weekly strategy sessions to gut check what's working and fix what's not
- A process your team will actually use (because they helped build it)
BEST FOR:
Founders who are done winging it and ready to build something repeatable - without handing the whole thing off to someone else.
Hands-on coaching to roll out with your team
Bi-weekly strategy sessions to tackle what’s working, and refine what’s not
A process your team will actually use (because we build it together!)
STEADY SALES MOMENTUM
We've Got This
This is for founders who are done doing it alone and ready for someone who's actually in it with them. I show up as an extension of your team. When a deal gets messy, when a rep is struggling, when you just need someone to think out loud with, I'm there. No waiting until next month's check-in.
WHAT’S INCLUDED:
- Ongoing coaching that grows with your buisness and your team
- Biweekly calls to keep momentum and gut-check what's happening
- On-demand support via Slack & email for the moments that can't wait
- A thought partner for the big strategic stuff and the day-to-day changes that pop up
BEST FOR:
Founders who have built something real and are ready to stop being the bottleneck.
I’m in your corner when deals go sideways, your team needs guidance, or you need a brainstorming sesh.
Biweekly calls, plus on-demand support via Slack and email.
Consistency in your sales process - and your results!
HI I'M LEIA
Your sales hype woman who makes selling actually feel fun.
I’ve spent nearly 20 years in sales and leadership, supporting teams at major companies like ADP, HubSpot, Attentive, and even a fast moving startup.
I’ve worked with teams of all sizes, crushed quotas, and followed every playbook out there. And I was good at it.
Really good.
But I was always itching to do more.
YOUR TEAM DESERVES THE BEST
ANYTHING BUT BORING
SALES SYSTEMS WITH HEART
TEAMS DESERVE BETTER
I kept seeing the same issues pop up within teams.
Over and over, partners would come to me with real sales challenges:
“How do I fix my discovery process?”
“My team is stuck - what are we missing”
“Why aren’t we closing?”
I could help, but only in pieces. And that never sat right with me. So I built something where I could lean in even more and offer support on a deeper level.
I'M LEIA, YOUR SALES THERAPIST
I'M LEIA, YOUR SALES THERAPIST
YOUR TEAM DESERVES THE BEST
ANYTHING BUT BORING
SALES SYSTEMS WITH HEART
SO I REWROTE THE PLAYBOOK
I get in the trenches with you and see what others miss.
Now I work with founders, agency leaders, and tight-knit teams who want to make sales something they look forward to.
I help untangle deals, problem solve, and build systems your team actually wants to use. Then, I’ll coach them to success with sales system that stick, and are anything but boring.
I'M LEIA, YOUR SALES THERAPIST
YOUR TEAM DESERVES THE BEST
ANYTHING BUT BORING
SALES SYSTEMS WITH HEART
CLOSING WITH CONFIDENCE
Life’s too short to spend on work that doesn’t light you up.
Which is why I want to work with your team. I’ve been called a ‘mama bear’ and a ‘sales therapist.’ Both are accurate. I’m empathetic, but I’ll call you out when needed. I’ll support your team, & challenge them too. I’m here to help you win.
I love working through problems, and as a breast cancer survivor, and advocate, I know that life is short, but precious, and I want to help you build a sales system that feels good and works even better.
“Transformational & gifted”
Working with Leia has been nothing short of transformational. She’s one of the most gifted sales and partnership professionals I’ve ever collaborated with, and I don’t say that lightly.
“Genuinely has fun with sales”
If you’re looking for someone who can bring both warmth and rigor to your sales function, someone who genuinely has fun with the craft of sales and makes everyone around her better, Leia is that person.
“Brilliant strategic mind”
Leia combines a brilliant strategic mind with excellent relationship building. She has the rare ability to genuinely listen deeply so that others feel heard, while moving opportunities forward with grace and alignment towards precisely what's needed.
“So valuable”
Since partnering with Leia, our team has adopted many of her frameworks and mindset shifts. Her notes are so valuable that I keep them saved in my phone as a pinned note, and are the cornerstone of our sales playbook.
BOOK CLUB'S COOLER COUSIN
Want to be better at sales? Get better at listening first. Let me show you how to build your own Podcast Club.
You don't need another free guide that'll sit in your inbox, and you definitely don't need another dusty book on your shelf. I believe the strongest teams are built through real conversations, collective learning, and community cultivation. My Podcast Club template will help your team learn together, get unstuck, and take the road less traveled (the unexpected one!) towards sharpening skills and strategies.
